The cost of going organic.

Right, let me set the record straight! I am NOT against Estonian beers! Point taken that I generally focus on imported beers, and point taken that Saku/A Le Coq focus on beers that make them more money because more people drink them than anything else. However, my point is that if I just reviewed beers that are all the same, then my reviews would be.........all the same!

I've pointed out before that Estonian beer is pretty much driven by two brewers. I don't need to say who they are. And like all brewers, they are focussed on market share. They need it, they want it. they want to keep it. And in order to do this, they must produce beer exactly like their nearest competitior. Now, in Estonia, seeing as the market is almost 50/50, that means almost 100% of the beer tastes exactly the same. They produce a fruit beer, then They produce a fruit beer. They produce a wheat beer, then They produce a wheat beer. And so it continues. The good thing about this is: They produce a shit beer, then They produce a shit beer. What happens then is that both sets of  "loyal"  customers complain and threaten to start drinking something alternative like Stella Artois instead, and Saku/A Le Coq then decide that they need to produce something which will get their bedmates back onto their pillow.

What pleases me about Estonian beer drinkers is that they are always willing to try something new out. I guess thats the same reason why Estonian guys always have a different good looking girl on their arm each month.

I used to be in charge of deciding what beer was sold in all of the Rimi stores. When I had put some new beers (not neccessarily import beers - I was playing the game back then), on the shelves, it always pleased me that a large amount of shoppers baskets contained these new beers. Estonians like to try something new. Maybe it's because of years of communist regime, but really I think it's because Estonians buy new things because they want to say they don't like them.

It's the same in Drink Bar/Shop. If we've got something new, then I am almost certain that it will sell very well, simply because it's new. Ok -  maybe a bit is down to the marketing on Facebook etc, but I don't promote beers that I am not proud of, and I don't import beer that I don't think the Estonian market will
drink.


Of course this promotes change and drives customer expectation. If there is a lack of new products on the market, then the customer gets restless and demands something more. And the new product is going to be judged on previous products. If the product before it was good, then the bar is raised and the new product has to be of similar or preferably higher quality. If the product was bad, then the new product better be good, because the guns will be out before it's even hit the shelves.


Which brings me to a new product that Estonian brewer A Le Coq have released. Not only is it a new product, but it's a first to market for the producer - an organic beer. This is a brave move in my opinion, because organic products are very fashionable at the moment, and in most people eyes - because you can't actually see anything different, many people think its just a way of being current and in touch with the environment, while at the same time being able to charge a lot more for your product.  It's even more difficult with beer, because in essence, the producer is saying that their beer is healthy beer. So what makes a beer organic?

Beer is made from four main ingredients: Malted barley, hops, water and yeast. The first two of these ingredients are grown across the world, and it's actually these two that dictate the price of beer (if you don't include the Government taxes). If hops and barley are plentiful, then everyone can have access to the ingredients they need to make beer. If hops and barley are in short supply, then it becomes a case of supply and demand, with prices rising because of this. Last year, the UK had it's worst barley harvest in forty years due to the lack of rain. The barley failed to grow in the drought, leaving many of them unsuitable for harvest. Fertilisers were used in some cases, but the knock on effect is that fertilisers produce too much nitrogen in the barley, which means that there is too much protein in the sugar resulting in longer brewing times and erractic germination/fermentation. 


It's not just the UK either. Global production of barley was 43% down on last year. Hops too has it's problems. If the weather is too dry, the hops reacts the same way as the barley and simply can't grow. If the weather is too wet, the hops is very succeptible to rotting, and if the weather is too cold, then the hop vine will refuse to flower. And it's the flower that the brewers use. 2007 was a very dark year for hop and barley growers. Many couldn't produce the quantity of hops they wanted, which meant that not all the brewers got their quota. In worse case scenarios, the hop producer went out of business. Not only does this have an effect on price, but also taste. Brewers that had been using a specific type of hops in their beer, had to change their recipes because the hop wasn't available. This in turn affected sales, because the consumer noticed the difference. Another scary thing is that the big brewers - AB for example, cut out their risk by buying up all of the next years crop in advance. They can afford to do it, but that leaves little behind for the smaller producers, who have to fight over what is left and pay through the nose for it.

Simply put, if there isn't some intervention or help in growing these crops, then they are not going to make it. Fertilisers, and other steroids are needed to give the crops a boost in times of bad weather to ensure the farmers meet their quotas. And of course, many of these chemicals are not natural, which means they can't be certified organic.


To be certified organic, you have to use farmers who are signed up to producing hops and barley without the use of chemicals. Water too can be softened using a variety of chemicals, so if you want to produce organic beer, then the water you use in the production must also be chemical free. The yeast used in the beer is not allowed to have been used in the production of any non organic beer previously. This yeast has to be seperated from the other yeast. It's not a fun guy to be with (see what I did there?).


All of this increases expense due to a lot of factors. Yield and time being the two main causes. If you're not using fertilisers to boost growth, then it's going to take a lot longer to grow. You won't produce as much as your neighbour who is using chemicals either. And don't forget the constant fight against disease and pests. I grew some hops a couple of years ago and maintained the fact that I wanted them to be organic. I didn't use fertlisers, but used organic materials instead (fish bones), but when I had an attack of green aphids, I automatically reached for the bug spray. Fortunately I checked the ingredients before I pulled the trigger, and found out I couldn't use it if I wanted to be organic. Instead I had to resort to picking them off by hand, or use a sugar and water solution which only seemed to make the aphids more hyperactive than dead. Imagining doing this on an industrial scale?

So now you know why it's only a small quantity of beers that call themselves organic. It's hard enough producing quality beer, but very hard producing something that pushes the cost up and production scale down.


The UK has been on the organic trail for about ten years. If first started off with health foods, then premium foods - mostly meat, then just about everything including beer became organic. When I first started working for Rimi, I suggested that we should devote a small section of each category to organic produce. I was met with looks of bewilderment and questions asking what benefit if would bring to the store. Six years later and there are still very few organic products in the main retailers, and the market is still very much in it's infancy. Dedicated organic stores are growing the category, and provide wines that have been produced organically. I'm guessing that A Le Coq saw a potential gap in the market and decided to fill it.


You can get organic beers in Estonia - Shepherd Neame (Whitstable Bay organic ale), Fullers (Organic Honeydew Ale) and a few German beers are available. As is organic cider, with Westons offering both organic apple and perry. This is the first time an Estonian beer has been produced that has been fully certified as organic.

The CEO of A. Le Coq, Tarmo Noop, says that the popularity of organic products is increasing all over the world. "There are increasingly more consumers and companies that want to do something for the environment and preferring organic products is an option," said Noop when explaining the reasons why the brewery decided to launch this new beer. "As a leading Estonian brewery, we feel responsible for the development of the beer market and believe we also have to introduce the concept of organic products in the beer segment," he added. The brewery also wants its new product to be a beer that offers something new and unique that no other local brewery has done yet and to show that an organic product does not have to be expensive and something that cannot be bought in ordinary shops.
Noop explained that the malt and hops used to make Organic Beer are grown according to organic farming standards, and that the production of organic beer is highly regulated. "We have made the necessary changes in our production process and passed a thorough inspection carried out by the Veterinary and Food Board," said Noop. "As a result of this, we were issued with a special certificate for the production of organic beer"

They buy their malt from Finland and their hops from Germany. It's described as a light tasting lager, with some "oomph" from well balanced hops and a toasty flavour from the beer yeast. I suspect that the last comment might be a typo. Toasted is not one of the flavour profiles I've ever come across when describing yeast. 

So, let's see what it's like.

The bottle is actually quite nice. Organic products seem to have to carry an air about them - nothing too flashy, quite basic and reserved, but looking reassuringly expensive and, well, organic. On the label is a picture of some barley - although it's not the type of barley that is used in brewing (brewing barley is generally two row barley or 6 row barley - which have a lot more husks than the one on the A Le Coq label), but what do designers know? I actually think it looks more like wheat than barley. Maybe this barley gives a yeasty taste...

On opening, there is not the "oomph" of hops I was expecting. In fact, I couldn't really detect any hops at all. There is a faint yeasty, bread smell and quite a strong smell of sweetcorn. This sweetcorn smell is due to dimethylsulfide. I could go into this in more detail, but I suggest you have a read of this if you are interested   http://www.picobrewery.com/askarchive/dms.htm 

It looks nice. A pale straw colour with a decent sized head. It's pretty fizzy too.

So what does it taste like? Does it taste organic I hear you ask? To be honest, organic beer doesn't really taste or look any different from other beers. Because yeast gives off it's own flavours, as does hops - you aren't really going to notice anything different. Certain other organic items are different and you can tell. Eggs are a good example. Look at the yolk of an organic egg compared to a regular egg. Happy chickens lay much more yellow yolks. But at least you can be happy drinking this beer safe in the knowledge that all the aphids on the hops were removed by hand. Probably.

The taste is quite different from other A Le Coq lagers. It's certainly dry, but this dryness comes across as quite metallic. It's not a dry, bitterness you asscociate with hops, but more like heavy metals. It's quite sweet too, but the finish is of an overall, quite unpleasant metallic dryness. Strangely, it also tastes quite greasy, and my mouth was left feeling like I had just eaten a bag of cold French fries. Again, it sounds like I am saying it's bad - it's not great, but I'm very happy there is at least some flavour from the hop.

It's quite a smooth beer, and the carbonisation that we there on opening quickly settles down. The head stayed for most of the drink, making it quite easy to drink combined with the  4.5% abv.

Overall I'd say there is more hop profile than usual, but unfortunately it's all hop bitterness and no hop aroma. In my opinion, it tastes as though it's been overboiled, resulting in the DMS profile giving a skunky dogfood aroma and metallic taste. The finish leaves a stale beer taste in your mouth, and while you expect that the morning after, you don't expect it during the actual drinking. Not a bad beer, but nothing out of the ordinary.

I think it's great that A Le Coq have taken the bold decision to step out of the mainstream and into a niche market. Unfortunately, it's almost as if they are trying to do mainstream niche. It only cost me .98€ a bottle from the store.  This beer is only going to appeal to those who actually care about the organic concept. Other regular drinkers don't care if the aphids were struck off the hop with a nuclear bomb, as long as their beer tastes the same and costs the same. In this respect, A Le Coq should have gone fully organic and charged a premium price. Make the beer unfiltered, keep it unpasteurised and sell it as a "live" beer. Number it, make it collectible. This way, you are really bigging up the process of making beer, and promoting the fact that beer is special, and if produced with the minimum amount of process as possible, it can be treated, stored and matured the same as wine. You've also got to ask yourself, if other organic products are more expensive than their non organic versions, how did A Le Coq do this so cheaply?

As much as I applaud their efforts, I still can't help but think that this is just another way of trying to outdo Saku. It's not a suprise that this week, Saku have announced that they too will be producing a new beer. Not an organic one, but a beer that is named after their founder. It's a historical beer.

Same old story I am afraid.